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Premium Blueberry Growers

Our founders

Our blueberry plants were first planted in 1978 by Laurel and Kevin Croucher in the beautiful high country of North-East Victoria at Whitlands. At the time planting blueberries was the 'new fad' and many other people put them in too, but over time we found our cool climate and mild summers meant that our berries ripened later and had a superior flavour, thus we are now entering our fourth decade as premium blueberry growers. Our berries are paddock grown, chemical free, all natural and now managed by three generations of Crouchers.

Our Team

Meet our family

Our founders

Kevin and Laurel Croucher

Co-Founders and Farming Extraordinaires

Our managers

Rachael Croucher and Matt Rooke

Head of Operations

Our customer service

Emily Croucher and Rosie

Customer Support and Blueberry Mascot

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